Breakthrough within giants or who did eat my cheese?
Here the client have never tried to advertise by itself. Thanks god for that. But they were in a niche with severe competition. Their direct competitors were multinational companies with over 30 stores each, year income with too many zeroes, well-known brands, exclusive rights to sell products, special prices. There was no way to compare advertising budgets between them.
Well that was the moment we moved in the deal. There is always something that can be done. It is not the big who eats the small it is the fast who east the slower. We focused our efforts only in product were we had better prices and more models. All types of campaigns were present. Not only AdWords but we did gave the idea to go for niche comparing sites for growing the traffic.
The results: over 2% conversions for every visit, regular customers and big profits. After some time there were definitely branding effect – they are already known in home electronics business. The competition were slower – until they started to market online, our client already had descent amount of market share.