Enterprise coolers online? You must be joking?
No, we don’t. In nowadays everybody is online. Not just the ordinary person but the corporate client also. Our client did not believe in this. He had a small shop full with all kind of cooling gadgets for enterprise clients. From time to time somebody was passing through. The global economy crisis had made a big impact. The bottom line profit was near zero levels. His website was only a short brief of the services. It is strange how sometimes when you are almost on the bottom the solution presents itself.
We met with him in person on an accident. Our words were: why don’t you make an ecommerce site in which you can sell online your coolers. For him this sounded ridiculous. Nobody of his competitors were doing this and all of them were bigger than him. He was to show all his prices and technical descriptions, information for all distributors. It sounds like a joke.
He did change his mind. Or maybe there were nothing more to lose. And we do have money warranty so this will make the risk almost zero.
So we started. We created for him Google AdWords profile targeted to specialized sites in GDN and search network. Then we started changing what worked and what did not.
The results: Our client is not the smallest anymore. He is not in that small store now. The economics are not at the same levels as before the crisis, but for him are. The calls and orders don’t have a vacant day. He reached out to companies he never thought he might reach.
Finally we asked him is the idea still sounding like a joke. He just smiled...
Category: Online Shop
Branch: B2B, Enterprise Coolers